Smiles For Kids
Organic Growth for a Pediatric Dental Clinic
Location:
USA
Target Audience:
Parents seeking trusted dental care for their children
Services Provided:
- Niche Market Research
- Content Strategy & Scripting
- Content Direction & Guidance
- Video Editing & Post-Production
- Brand Positioning & Visual Identity
- Organic Social Media Growth
About the Project
Smiles For Kids is a pediatric dental clinic in the USA led by Daniellie Lockwood. Despite consistent efforts in content creation, her page wasn’t getting the reach or attention it deserved. She approached ZHSync Dental Growth Solutions to increase visibility and boost her online engagement.
The Problem
Daniellie was already posting content, but nothing seemed to work. Her videos had minimal reach, engagement was stagnant, and the branding felt inconsistent and underwhelming. On top of that, poor editing and video positioning were holding back potential growth.
Project Goals
- Increase organic reach
- Build consistent content strategy
- Improve visual quality and post performance
Challenges
- Poor content structure
- Weak brand identity
- Inconsistent posting schedule
- No ad strategy
- Low-quality video editing
Our Solutions
Niche Research & Planning
We began by diving deep into the pediatric dental space, analyzing what works and what parents resonate with.
Scripted, Yet Natural
We provided her with video ideas tailored to her tone and encouraged her to film in her natural style—comfortable and authentic.
Professional Editing
Our team took her raw videos and elevated them through clean, engaging edits—improving hook rates and watch time.
Organic-First Strategy
Instead of running ads right away, we focused on building her brand organically for the first two months. This set a solid base for future ad campaigns.
Results
