DTC Smile Care
Building Local Trust Through Branding
Target Audience:
Local Patients
Service Focus:
- Visual Branding
- Professional Positioning
About the Project
DTC Smile Care wanted to transform their online presence to match the quality of care they provide in person. Their page looked ordinary, lacked trust signals, and didn’t reflect the professionalism of the clinic or its services. They turned to ZHSync to position them as a credible, community-trusted dental brand.
The Problem
- No clear branding or visual consistency
- No dentist presence to establish trust
- Services were not clearly communicated
- Poor visual aesthetics
- Weak highlight icons and incomplete profile setup
Project Goals
- Improve visual branding to reflect professionalism
- Increase trust among local patients
- Communicate services clearly and confidently
Our Strategy
1
Branding Overhaul
We introduced consistent brand colors, fonts, and a modern visual language to represent the clinic's personality.
2
Post Template Design
We designed clean, branded content templates for posts and reels to maintain consistency and stand out in the feed.
3
Instagram Optimization
We revamped the bio, added strategic highlights, and organized the layout to build immediate trust at first glance.
Results
- Stronger trust and connection with the local audience
- More professional and consistent online presence
- Clear communication of services
- Improved recognition within the community
